Tag: https://www.licensingexpo.com/
Wizards of the Coast, the legendary gaming company behind two of the most influential and enduring franchises in tabletop … source
We hear from Matthieu Battini (EMEA Sales Director) and Ian Hart (Senior Digital Editor, License Global), both from The Global … source
Recorded live at Licensing Expo, Las Vegas, senior executives from Moonbug, Amazon Studios and Mattel look ahead to what’s … source
Tapping into the ‘Brand at Play’ theme, which will run across License Global, Brand Licensing Europe and Licensing Expo in … source
Ever wondered how your favourite characters end up on everything from t-shirts to toasters? Welcome to the world’s best-kept business secret: brand licensing. At Licensing Expo in Las Vegas, the magic happens. This isn’t just another trade show—it’s where brands transform into lifestyle empires and manufacturers discover their next blockbuster product. Walk the floor and […]
Tim Erickson, executive vice president, Peanuts Worldwide and WildBrain Brands discusses Peanuts’ 75th with License Global, … source
Mark Teunnisen of Mercis bv chats with License Global about Miffy’s place as a profitable character in licensing. Character licensing is a category that always sees activity. From Hello Kitty to Pingu and more, familiar characters entice the hearts of consumers globally. This trend is apparent with IP like Miffy, the cartoon bunny created in […]
Liesa Dornan, head of international licensing, Mob Entertainment, talks about how “Poppy Playtime” has taken over the licensing … source
Licensing Unlocked, a new product by The Global Licensing Group, aims to help people learn about the complicated parts of the … source