Tag: https://www.licensingexpo.com/
Licensed consumer products can be a vital revenue stream for important causes. The Zoological Society of London (ZSL), a conservation organization and the institution behind London Zoo, is developing a licensing program that balances commercial success with its vital conservation mission and educational objectives. In this exclusive video interview, we speak with Abbie Taylor, brand […]
As WildBrain continues to expand its licensing portfolio, two iconic brands are taking center stage: Strawberry Shortcake and Teletubbies, which is celebrating its 30th anniversary. With Strawberry Shortcake’s timeless appeal to young audiences and the Teletubbies’ multi-generational fanbase that spans parents who grew up with the show and their children discovering it today, WildBrain has […]
As MINISO continues its rapid international expansion, the company has become a powerhouse in creating and licensing original characters while pioneering the blind box retail phenomenon that has captivated consumers worldwide. With a unique business model that combines accessible pricing with high-quality design and the thrill of collectible discovery, MINISO has successfully built a devoted […]
As anime continues its growth in Western markets, Yamaguchi offers unique insights into how Toei Animation Europe is … source
Benfica boasts a rich 120-year history that has earned them devoted supporters worldwide. With football’s massive cultural … source
Wizards of the Coast, the legendary gaming company behind two of the most influential and enduring franchises in tabletop … source
We hear from Matthieu Battini (EMEA Sales Director) and Ian Hart (Senior Digital Editor, License Global), both from The Global … source
Recorded live at Licensing Expo, Las Vegas, senior executives from Moonbug, Amazon Studios and Mattel look ahead to what’s … source
Tapping into the ‘Brand at Play’ theme, which will run across License Global, Brand Licensing Europe and Licensing Expo in … source