Tag: https://www.licensingexpo.com/
As WildBrain continues to expand its licensing portfolio, two iconic brands are taking center stage: Strawberry Shortcake and Teletubbies, which is celebrating its 30th anniversary. With Strawberry Shortcake’s timeless appeal to young audiences and the Teletubbies’ multi-generational fanbase that spans parents who grew up with the show and their children discovering it today, WildBrain has […]
As MINISO continues its rapid international expansion, the company has become a powerhouse in creating and licensing original characters while pioneering the blind box retail phenomenon that has captivated consumers worldwide. With a unique business model that combines accessible pricing with high-quality design and the thrill of collectible discovery, MINISO has successfully built a devoted […]
As anime continues its growth in Western markets, Yamaguchi offers unique insights into how Toei Animation Europe is … source
Benfica boasts a rich 120-year history that has earned them devoted supporters worldwide. With football’s massive cultural … source
Wizards of the Coast, the legendary gaming company behind two of the most influential and enduring franchises in tabletop … source
We hear from Matthieu Battini (EMEA Sales Director) and Ian Hart (Senior Digital Editor, License Global), both from The Global … source
Recorded live at Licensing Expo, Las Vegas, senior executives from Moonbug, Amazon Studios and Mattel look ahead to what’s … source
Tapping into the ‘Brand at Play’ theme, which will run across License Global, Brand Licensing Europe and Licensing Expo in … source
Ever wondered how your favourite characters end up on everything from t-shirts to toasters? Welcome to the world’s best-kept business secret: brand licensing. At Licensing Expo in Las Vegas, the magic happens. This isn’t just another trade show—it’s where brands transform into lifestyle empires and manufacturers discover their next blockbuster product. Walk the floor and […]