Tag: https://www.licensingexpo.com/

Oct 24
The ‘Bluey’ Effect: Building Franchises for Generations

Join BBC Studios’ Suzy Raia for a fireside chat exploring how one of the world’s leading content companies transforms authentic … source

Oct 16
Beyond Beatlemania: Evolving The Beatles’ Licensing, Retail and Fan Experiences

Step into the extraordinary world of The Beatles.This headline keynote explores how two industry powerhouses are collaborating to evolve The Beatles’ brand for a new generation whilst honoring six decades of cultural legacy. Discover the strategy behind the upcoming Beatles at 3 Savile Row, the band’s first official fan experience opening in 2027, and learn […]

Oct 15
Carrefour, Jazwares, and Sun City: The Power of Partnership in European Retail

This dynamic session begins with Carrefour presenting their approach to licensing partnerships, retail strategy innovation, and their framework for selecting and executing high-impact brand collaborations,followed by a panel discussion exploring their recent Pokémon collaboration with Jazwares and Sun City. The session concludes with an open audience Q&A. You’ll gain insights into how this partnership came […]

Oct 14
Global Brands, Local Relevance: How NBCUniversal Builds Franchises That Thrive Across Markets

The strongest global franchises are built for longevity, not just launch moments. Success today requires a deliberate strategy to grow brands outside of a theatrical launch—through products, gaming, experiences, retail, and cultural connections that keep fans engaged year-round and across generations. At Universal, some of the world’s most iconic franchises resonate not only on a […]

Oct 13
Trends from Brand Licensing Europe 2026

The License Global team brings you the latest trends and insights from the show floor in London. source

Jul 12
Experience France Licensing Day

Développez le potentiel de votre marque. La licence est un outil puissant qui vous servira à diversifier votre offre aux yeux de vos … source

Jun 10
Hasbro’s Secrets for Top Licensing Programs

Toy and entertainment company Hasbro is one of the industry’s top licensors. Matt Proulx, senior vice president, global … source

Jun 09
How Snow Commerce Does Lightning-Fast Licensing

In this video interview, Rick Simpson, president and founder, Snow Commerce, reveals how vertical integration is transforming … source

Jun 08
Licensing Expo 2026 Experience

2026 was the biggest Licensing Expo yet, with 410 exhibitors (130 brand new!) and 12500+ attendees. The energy was … source

Jun 07
Trends in Food & Beverage Licensing with Seltzer Licensing Group

The Seltzer Licensing Group has been named in License Global’s Top Agents Report for years, mainly due to their licensing acumen with personal care and food & beverage product. Stu Seltzer, president, The Seltzer Licensing Group, breaks down the food and beverage licensing boom in this video interview. Seltzer discusses current trends in the space, […]