How is Brand Licensing Becoming More Creative?

Tapping into the ‘Brand at Play’ theme, which will run across License Global, Brand Licensing Europe and Licensing Expo in 2024, the License Global team sat down with several executives from across brand licensing, to find out what creativity in licencing means to them and why creativity is important to maintain consumer engagement.

This compilation video features contributions from:
Andrew Carley, director, global licensing, BBC Studios
Richard Pink, managing director, Pink Key Licensing
Younes Layati, senior director, licensing, Fanatics
Clement Monteil, merchandising and licensing manager, ASO (Tour de France)
Maarten Weck, executive vice president, managing director, WildBrain CPLG
Casey Collins, senior vice president, general manager, global consumer products, Hasbro
Marta Ballesteros, global licensing manager, Perfetti Van Melle
Aadil Tayouga, director, licensing and business strategy, Bandai Namco
Jelena Stosic, strategy director, Kids Industries

Explore each of these interviews in full … https://www.licenseglobal.com/keywords/license-global-live

This video was recorded at Brand Licensing Europe 2023.

source