Stream the full keynote address and Q&A session with Chef Marcus Samuelsson, founder of Merkato by Marcus, taking place at the Specialty Food Association’s 2026 Summer Fancy Food Show in NYC.
On June 29, 2026, Chef Samuelsson drew on his culinary background anchored in Swedish and Ethiopian cuisine to speak to the Fancy Food Show audience about culture, identity, and storytelling and how all three enrich the experience of food, whether CPG products or restaurant dishes. His address came at a time when fans from across the world were flocking to New York City for the World Cup. As the first-ever Chief Culinary Coach for the New York City Football Club (NYCFC) team, Chef Samuelsson has a compelling perspective on the intersection of culinary authenticity with health and nutrition.
More about the Summer Fancy Food Show: https://www.specialtyfood.com/fancy-food-shows/summer/
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