Visionary Talk 1.0 – The Future of Wine – Is Quality Still Enough?
What does it take to succeed in the future wine industry?
When quality becomes the baseline rather than a competitive advantage, traditional business strategies come under pressure.
But is export growth still the answer—and how can the industry make wine relevant to consumers?
In the first ProWein Visionary Talk, leading industry voices explore the strategic challenges facing the international wine business. From product differentiation and the limits of export-driven growth to changing consumer expectations, the discussion questions established approaches and examines what wine businesses need to consider for the future.
Featuring Johannes Leitz, Marian Kopp, Christoph Graf (Schloss Vaux), and Prof. Dr. Simone Loose, this session brings together different perspectives on competitiveness, market positioning, and the future relevance of wine. The conversation addresses fundamental questions for producers, exporters, importers, and wine professionals navigating an increasingly challenging business environment.
Whether you’re rethinking your market strategy, looking beyond traditional export opportunities, or exploring how to connect with the next generation of wine consumers, this Visionary Talk offers fresh perspectives on the future of the wine industry.
Explore more ProWein Visionary Talks:
Discover expert perspectives, strategic insights, and forward-looking discussions shaping the international wine and spirits industry.
🌐 https://www.prowein.com/en/Program/ProWein_Visionary_Talk/ProWein_Visionary_Talk_Overview
Learn more about ProWein:
🌐 https://www.prowein.com
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