Tag: https://www.prowein.com/
What drives today’s wine consumers—and how can brands stay relevant in a rapidly changing marketplace? As values, lifestyles … source
How do businesses achieve exceptional results when markets are under pressure? In this inspiring #FUTURIST keynote from … source
How are public perceptions of alcohol shaped—and who influences the debate? As discussions around alcohol and health … source
The future of wine sales is digital, data-driven, and powered by artificial intelligence. As consumer buying habits evolve, wine and … source
What can the wine industry learn from one of the world’s most innovative beverage categories? While wine and spirits producers face changing consumer expectations and increasing market challenges, the non-alcoholic soft drinks sector continues to drive growth through bold innovation, strong branding, and consumer-focused product development. In this #FUTURIST session from ProWein AGORA 2026, Alex […]
The future of the wine industry is being shaped by innovation. As consumer expectations evolve and traditional wine categories … source
How is artificial intelligence changing the way we discover, evaluate, and buy wine? As AI-powered recommendations, crowdsourced ratings, and digital platforms become increasingly influential, the role of traditional wine critics and expert reviews is entering a new era. In this #NewTechnology session from ProWein AGORA 2026, leading experts explore how technology is transforming wine criticism, […]
Where are the next growth opportunities for the global wine industry? While many established markets are slowing down, a new … source
How can vineyards remain sustainable, profitable, and resilient in a rapidly changing world? As climate change, rising production … source
The global fine wine market is undergoing a fundamental transformation. As traditional prestige regions face changing consumer preferences and evolving market dynamics, buyers, collectors, and wine professionals are asking a new question: What is the next chapter for fine wine? In this #NewProducts session from ProWein AGORA 2026, Tom Burchfield, Head of Market Intelligence at […]