Reeling in Licensing Deals with Major League Fishing

Major League Fishing’s signings are positioning it as a competitive sports and outdoor lifestyle licensor. Michael Mulone, vice president, sponsorship and business development, Major League Fishing, shares his vision for the future of sports licensing. Mulone discusses where he sees the industry headed next and recent launches that demonstrate the brand’s licensing potential. He also explains why licensing is essential for Major League Fishing as the organization capitalizes on the growing intersection of competitive sports and outdoor lifestyle culture.

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