ProWein Agora 2026 – #FUTURIST: Next Economy: How Can We Drive Growth at the POS of the Future?

How can wine retailers create growth in an increasingly complex and fast-changing market? As consumer expectations continue to evolve, businesses must navigate seemingly contradictory trends—from sustainability and affordability to digital convenience and the renewed demand for authentic in-store experiences.

In this #FUTURIST session from ProWein AGORA 2026, leading industry experts explore the future of the Point of Sale (POS) and discuss how wine retailers can successfully adapt to new consumer behaviors. The conversation examines the balance between digital transformation and personal service, the growing importance of local retail, collaborative marketplaces, and innovative customer experiences that drive engagement and sales.

This session provides valuable insights for wine retailers, producers, distributors, and everyone interested in the future of wine commerce and the next generation of retail strategies.

📍 Recorded live at ProWein 2026 in Düsseldorf, Germany.

Learn more about ProWein:
🌐 https://www.prowein.com

#ProWein #ProWein2026 #FUTURIST #WineRetail #PointOfSale #POS #WineBusiness #RetailInnovation #ConsumerTrends #DigitalTransformation #WineIndustry #FutureOfRetail #Innovation #WineProfessionals

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