What makes a sofi Award winner? Whole Foods Market’s Daniella D’Ambrosio, one of this year’s expert judges, shares what … source
Winning a sofi Award helped Fanci Freez go from its launch in Boise, ID, to nationwide distribution just 18 months later. What could it do for your brand? Submit today: https://www.specialtyfood.com/awards/sofi-awards/ Big thanks to Gail Kurpgeweit for sharing how winning a sofi trophy helped shine a spotlight on her brand—and how you can stand out […]
Submissions open today for the 2026 sofi Awards! Nominate your favorite product for a chance to win big. The sofi Awards celebrate the best in specialty foods—honoring innovation and excellence across 40+ categories. Last year, Barcoop Bevy’s Bloody Mary with Smoked Sea Salt + Chiles won Gold and Grand Honors. source
Chitra, founder, Brooklyn Delhi and SFA member, spoke on a panel at this year’s Summer #FancyFoodShow. Afterward, we swung by her booth to hear her savvy tips and tricks for navigating a booth on the show floor—insider advice from a true specialty food pro! Thanks so much, Chitra! source
Your on-trend products could take home a sofi Gold Award! Act now, because entries close August 25: … source
For many specialty food brands, deductions and trade spending are some of the most time-consuming and frustrating parts of … source
Sustainability and innovation were the driving forces behind the global trends Cathy Strange, VP and Ambassador of Food Culture at Whole Foods, spotted on the floor of the 2025 Summer #FancyFoodShow! source
Make the most of every connection. Learn from FEAST food works how to organize your leads, craft compelling follow-ups, and … source
Make your space magnetic. Learn from Field Trip Snacks and Little Red Kitchen Bake Shop how to engage passersby, showcase your product with confidence, and leave a lasting impression on every visitor. source