Tag: https://www.licensingexpo.com/

Owen Rees, group lead, licensing, Games Workshop, describes the licensing feats of Warhammer and how the brand has grown. source

Eva Derksen, head, licensing, The Van Gogh Museum, discusses how licensing for heritage brands in the public domain presents unique challenges and opportunities. source

Brand Licensing Europe is your opportunity to be a part of the magic. Rub shoulders with the world’s biggest brand owners, … source

Pembe the Pink Cat, an emerging character brand that came to fruition on GIPHY, represents a new generation of IP that’s building its fanbase through authentic storytelling and engaging content across multiple platforms. License Global sat down with Sertan Christofferson, founder and executive director, and Charles Day, global licensing manager, Pembe the Pink Cat, at […]

As the licensing landscape continues to evolve with new consumer behaviors, retail channels and global market opportunities, experienced agents like Clare Piggott, managing director, Larkshead Licensing, are at the forefront of identifying emerging trends and connecting brands with the right partners at the right time. With a portfolio that spans diverse properties and categories, Larkshead […]

Licensed consumer products can be a vital revenue stream for important causes. The Zoological Society of London (ZSL), a conservation organization and the institution behind London Zoo, is developing a licensing program that balances commercial success with its vital conservation mission and educational objectives. In this exclusive video interview, we speak with Abbie Taylor, brand […]

As WildBrain continues to expand its licensing portfolio, two iconic brands are taking center stage: Strawberry Shortcake and Teletubbies, which is celebrating its 30th anniversary. With Strawberry Shortcake’s timeless appeal to young audiences and the Teletubbies’ multi-generational fanbase that spans parents who grew up with the show and their children discovering it today, WildBrain has […]

As MINISO continues its rapid international expansion, the company has become a powerhouse in creating and licensing original characters while pioneering the blind box retail phenomenon that has captivated consumers worldwide. With a unique business model that combines accessible pricing with high-quality design and the thrill of collectible discovery, MINISO has successfully built a devoted […]

As anime continues its growth in Western markets, Yamaguchi offers unique insights into how Toei Animation Europe is … source

Benfica boasts a rich 120-year history that has earned them devoted supporters worldwide. With football’s massive cultural … source