⌚️ . ’ .

The same person can eat healthy all week, then indulge on Friday night. 🍔

It’s not a contradiction; it’s a shift: people are no longer choosing among their desires, they are distributing them across moments.

👉 Marketing Director, HEC Paris certified coach, and founder of INSWIP, Caroline Nobile explains why brands can no longer rely on static personas, and must instead design their offer around consumption moments and real-life situations.

At SIAL Paris 2026, discover how innovation is increasingly built around moments, not just targets.

📅 October 17–21, 2026 | Paris Nord Villepinte
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Whether you work in retail, catering, manufacturing, or the import trade, you’ll find world inspiration in the aisles and at all the special events during the five-day show.

SIAL Paris is the world’s largest international meeting point for buyers and suppliers, your n°1 stop to do trade.
Discover 8 000exhibitors from 130 countries with more than 400,000 food products on display.

Being at this show means gaining access to the heart of a business generator offering more than 60 years of expertise.

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And for more information, visit our website: https://www.sialparis.com/

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