The Lumistella Company Celebrates 20 Years of The Elf on The Shelf

License Global chats with Chanda Bell and Christa Pitts, The Lumistella Company, about the company’s latest milestones.

Chanda Bell and Christa Pitts, co-founders and co-chief executive officers, The Lumistella Company, are celebrating something big: The 20th anniversary of The Elf on The Shelf. This holiday tradition has turned into a full-on lifestyle brand and 20 years in, they’re just getting started.

License Global interviewed the sisters-turned-CEOs at Licensing Expo to learn more about their humble beginnings and where they’re headed next.

Watch the full interview for the latest in licensing with License Global.

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