SIAL Talks | How can packaging help reinvent the customer experience in the food sector?

The premiumisation of packaging in the food industry is a powerful lever for enhancing the customer experience and creating a striking and memorable brand identity, as in sectors with a more pronounced “luxury” image: spirits and cosmetics in particular.
In an industry at the heart of environmental and societal issues, the pack is an effective way of positioning itself as a player in the renewal and affirming its commitment to a more virtuous industry.
By promoting eco-responsible, recyclable or reusable materials, food brands can increase the perceived value of the product and strengthen their brand image while adopting more sustainable practices. The emergence of “augmented packaging” and the integration of new technologies in packaging is part of this logic by creating greater proximity between the brand and the consumer: access to exclusive and/or personalised content, commitment to a common solidarity or eco-responsible cause.

With:
Marie SERMADIRAS, CEO – COSFIBEL
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