Product visibility & innovation in retail: why visibility is key – Emily Mayer (Circana)

In-store visibility: a key driver of successful innovation

In this video from SIAL Paris Insights, Emily Mayer (Circana) explores a core challenge in product innovation: visibility at the point of sale.

The video covers in particular:
• The importance of shelf presence in the consumer decision-making process
• Changing consumer expectations linked to evolving usage habits and an ageing population
• The role of packaging and merchandising in driving product performance
• The growing role of private label brands in the retail sector

A clear and practical perspective on the key success factors behind in-store innovation.

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