Tag: https://www.ispo.com/en/munich

ISPO Award Area sponsored by Cans ▻ https://de.cans.com/ Discover how Graphene-X’s AeroGraph Puffer Jacket became an … source

Athletes are no longer just icons of sport—they’re becoming powerful trendsetters in the fashion world. Major luxury brands, like … source

ISPO Award Area sponsored by Cans ► https://de.cans.com/ Discover how Adidas TERREX’s Xperior Climawarm+ Down Hooded Jacket became an ISPO Award Winner! Moritz Henze, Global Assistant Product Manager, explains how the jacket’s heat seal baffle technology, 700 fill power Hyperdry Duck Down, and PFAS-free DWR finish deliver warmth, weather resistance, and sustainability. Learn why this […]

ISPO Award Area sponsored by Cans ► https://de.cans.com/ Discover how Patagonia’s Nano-Air Ultralight Freeride Jacket earned the ISPO Award! Dominik Martin, EMEA Business Unit Buying Manager, shares how this innovative midlayer is designed to deliver lightweight warmth, breathability, and stretch for backcountry skiers and snowboarders. Featuring 20g FullRange® insulation and a 100% recycled polyester ripstop […]

Sports are no longer just about the game—they’ve become full-scale entertainment spectacles. From the NFL’s all-day events to Formula 1’s fashion partnerships and esports integration, sports are merging with pop culture like never before. Why it matters: This transformation is redefining fan engagement, creating massive opportunities for brands, athletes, and digital platforms. As sports evolve […]

At ISPO Munich 2024, Malaika Mihambo shared a key insight that many overlook: success isn’t just about pushing harder—it’s about knowing your body’s limits and working within them. While striving for new personal bests is essential, long-term performance depends on recovery just as much as effort. Tools like fitness trackers, heart rate variability monitoring, and […]

At ISPO Munich 2024, Jan Frodeno reflected on the challenge every athlete eventually faces: stepping away from the sport that … source

ISPO Award Area sponsored by Cans ▻ https://de.cans.com/ Discover how the ‘Future Now: Designing to Disappear’ jacket by … source

The Baller League is reshaping the way we think about football. It’s not just about mixing amateurs with ex-professionals anymore. With players like Ilias Anan, Mustapha Chahrour, and Tim Sulmer, the third season of the league demonstrates that skill and talent are what truly define a player. This isn’t just a new football league—it’s a […]

ISPO Award Area sponsored by Cans ► https://de.cans.com/ Discover how Adidas TERREX’s Xperior Hybrid Primeknit Climaproof+ Jacket earned the ISPO Award! Lorena Sopp, Global Product Manager Outerwear, explains how the jacket’s Primeknit zones provide flexibility, while its 20,000 mm water resistance and 10,000 g/m² breathability ensure peak performance in any weather. Learn why this jacket […]