From Cars to Courts: What Automotive Design Can Teach Sports Brands About Performance&Sustainability

From Cars to Courts: What Automotive Design Can Teach Sports Brands About Performance and Sustainability
➡️ https://www.ispo.com/en/sports-business/how-automotive-industry-designs-drives-sports-innovation

It seems hard to tie automotive design and sports together on the surface, yet much can be drawn from how automotive designers approach innovation. Automotive design has helped a long line of speed, precision, and sustainability, particularly factors that are equally significant for the sports industry. The buck stops at aerodynamics, carbon fiber for high-performance cars, or new burnt sustainable materials for sports gear make the crossover.

But it is not just materials—it is about the role design plays from the word go. While automotive designers do not only remain concerned with making the final product appealing, they move deep through the whole process—from parts and components to final production. Sports brands can follow this approach too—integration of design from the beginning creates better products.

Cross-industry collaborations are helping sports brands unlock new performance avenues, like using aerodynamic testing from Formula 1 or developing more efficient, eco-friendly products.
How do you bring cross-industry innovation into your brand’s products and processes?
@Komal Singh @PolestarCars
#ispo #innovation #sustainability #performance #automotivedesign

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