Pathway to Sustainability: Building a better, more sustainable licensing industry for tomorrow

Ms Andrea Green, Advisor and US Ambassador, Products of Change, would share an overview of the latest sustainable development, urgent industry needs and consumer behaviours towards sustainable products. She would also talk about how brands secure a sustainable future and expand their global reach, by capitalising on their renowned IPs e.g. Formula E, Peppa Pig, Smurfs, etc.

Chapters:

0:00 – 5:08 – Introduction – Ms Andrea Green, Advisor and US Ambassador, Products of Change
5:08 – 8:33 – Overview of current sustainable development, urgent industry needs and consumer behaviours towards sustainable products
8:33 – 16:59 – Cases Sharing: How brands secure a sustainable future and expand their global reach, by capitalising on their renowned IPs (e.g.: Peppa Pig, Formula E, Smurfs…etc)
16:59 – 22:34 – About Products of Change

#productsofchange #sutainablelicensing #HKILS #ALC #licensing

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