Inflationary Pressures – How Asian Food Markets, Brands and Retail are expected to adjust

After a rise of 23.1% last year (FAO), food prices are likely to further climb at about 4.5% this year. The Ukrainian crisis, soaring factory inflation in world’s second-largest economy (China) or risks of droughts could exacerbate rising prices worldwide and significantly impact any economic recovery from the pandemic this year. As consumer prices tend to lag behind commodity prices by several months, households are to face continuously higher food bills.

Consumers are expected to “trade down” brands amid inflation and adjust their spending, yet what are the long-term impacts for brands, retailers and food markets? Will inflation be a continuing trend and impact the supply chains for years to come?

Nielsen IQ’s Executive Director, Craig Houliston is to give astute data insights from Asia’s leading economies, brands and retail markets to shed light on the expected adjustments.

Speaker: Craig Houliston, Regional Executive Director, Nielsen IQ

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