How The Zoological Society of London (ZSL) Turns Consumers into Conservationists

Licensed consumer products can be a vital revenue stream for important causes. The Zoological Society of London (ZSL), a conservation organization and the institution behind London Zoo, is developing a licensing program that balances commercial success with its vital conservation mission and educational objectives. In this exclusive video interview, we speak with Abbie Taylor, brand licensing manager, The Zoological Society of London (ZSL), about how ZSL approaches licensing as both a revenue stream to support conservation efforts and a powerful tool for raising awareness about wildlife protection.

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