Growing the Asian Brew From Coffee, Covid and Local Cultures



Traditionally, Asia has not been a major coffee drinking region, but this is changing fast. Due to a myriad of factors, Asia is seeing a resurgence of a local coffee culture and those in the value chains – growers, roasters, traders, distributors – are able to capture growth by understanding the current trends.

At every step of the production process, from harvesting to roasting, the coffee bean tells a story.

Join us for this roundtable on growing coffee demand in Asia and an interesting exchange on:
– The influence of speciality coffee shops and the increasing appeal of fresh coffee which has led to the growth of this segment in retail channels.
– Major producer Indonesia is turning to consumption from both locally produced and imported brews. Given the size of its population, room for economic growth, and a CAGR of nearly 11% in coffee sales, it will soon overtake South Korea and go head-to-head with China as the biggest coffee drinker
– Business opportunities in Vietnam and its “crimson cherry” renaissance
– Impact of Covid onto local markets and opportunities for coffee shops despite rising prices and lower outputs
– Sustaining local coffee traditions and the impact of new consumers
– Development of specialty coffee industry in the ASEAN region
– As the importance of specialty coffee grows, will there be a need to adapt SCA standard to local culture?

Speaker: Leo Silimakuta, Co-Owner Lisa & Leo’s Organic Coffee, Head of Farmer’s Training & Education Specialty Coffee Association, Indonesia
Speaker: Elvis Le, Director of Sales and Marketing, Vina Nha Trang SJC
Speaker: Mike Hughes, Head of Research and Insight, FMCG Gurus
Moderated by: Pacita Juan, Chairperson, Philippine Coffee Board & 2nd Vice President, ASEAN Coffee Federation

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