Drivers for Drinks Performance in Asia The 2022 Insights & Industry Forecast



Beverage alcohol has proven itself to be one of the most crisis-proof consumer goods categories at a time of significant disruption. While government schemes and grants have kept spending buoyant in some markets, economies have been set back by disruptions to key industries. Shipment costs and delays, container shortages, higher packaging costs and rising energy costs continue to challenge the market. Meanwhile, soaring inflation and a changing political landscape have contributed to recruitment challenges in the hospitality sector. In the US, for example, inflation hit its highest level in 40 years in November 2021, up 6.8%, while the UK’s supply chain and recruitment struggles continue to be impacted by the fall-out from Brexit.

Conversely, the value of beverage alcohol increased by almost +43% in 2020 across 16 key markets, in contrast to +12% growth in 2019. IWSR data shows that by 2025, in these markets ecommerce is projected to represent about 6% of all off-trade beverage alcohol volumes, compared to less than 2% in 2018. Join this session to learn about:
– Key Trends Driving the Global Beverage Alcohol Industry in 2022
– Emergence of non-traditional luxury categories
– Substituters vs Blenders: moderation choices are driven by consumption occasion
– Ecommerce landscape becomes more nuanced as sub-channels blur
– Early signs of premiumisation in RTD category
– Diversification as category lines blur

Speaker: Sarah Campbell, Head of Research, IWSR Drinks Market Analysis

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