Building Big Impact, One Brick at a Time: Marginal Gains in ‘LEGO Horizon Adventures’

If you break down everything that goes into making a game, and improve each thing by just one percent, you’ll have a significant improvement when you put them all together. This GDC 2025 talk from Studio Gobo’s Lead Designer Adam Russell goes into detail about how to build marginal gains into your team’s development process, and create a mindset that empowers individual team members to identify and action micro-improvements that, when combined, compound to create improvements that benefit everyone all the way from our dev team to our players.

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