A Wake-Up Call for the Sports Industry

Emma P. Zwiebler, CEO of the World Federation of the Sporting Goods Industry (WFSGI), addressed a crucial challenge at ISPO Munich 2024: 81% of today’s youth aren’t moving enough to maintain good health. This generation represents future employees, fans, and consumers, and the way they engage with sports—and products—will shift dramatically. How can we adapt to ensure they continue to connect with the industry the way previous generations have?

What are your thoughts on this changing landscape? How do we make sports more engaging for the next generation?

#ISPOMunich #FutureOfSports #SustainableEngagement

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