Carrefour, Jazwares, and Sun City: The Power of Partnership in European Retail

This dynamic session begins with Carrefour presenting their approach to licensing partnerships, retail strategy innovation, and their framework for selecting and executing high-impact brand collaborations,followed by a panel discussion exploring their recent Pokémon collaboration with Jazwares and Sun City. The session concludes with an open audience Q&A. You’ll gain insights into how this partnership came to life, the strategic decisions that shaped it, and the exciting plans for its activation across Europe.

Discover why Jazwares, Sun City, and Carrefour were the perfect match for this collaboration, and get a behind-the-scenes look at the journey from concept to execution. This session will provide valuable lessons on leveraging collaboration to drive success in the licensing industry.

Speakers:
Marianne Lesimple, Director Toys and Leisure Group, Carrefour International

Emmanuel Assouline, Chief Operating Officer, Sun City

Vincent Vandamme, Head of French Office, Jazwares Moderator – Matthieu Battini, EMEA Sales Director, Brand Licensing Europe

source