ProWein Agora 2026 – #NewTechnology: Algorithm Meets Wine Critic Meets Trade Expert

How is artificial intelligence changing the way we discover, evaluate, and buy wine? As AI-powered recommendations, crowdsourced ratings, and digital platforms become increasingly influential, the role of traditional wine critics and expert reviews is entering a new era.

In this #NewTechnology session from ProWein AGORA 2026, leading experts explore how technology is transforming wine criticism, consumer trust, and the global wine trade. The discussion examines the growing impact of AI, user-generated ratings, and digital recommendation systems—and what they mean for producers, retailers, and wine lovers alike.

Featuring a keynote by Morten Heunig (Vivino), the session reveals how the world’s largest wine community combines crowdsourced expertise with artificial intelligence to help consumers choose wine with confidence. The keynote is followed by a panel discussion with Qian Janice Wang MW and Christian Fricke (Viva eCom Group) on the future of wine recommendations, digital commerce, and the evolving relationship between algorithms, wine critics, and the trade.

Whether you’re a winery, retailer, importer, sommelier, or technology enthusiast, this session offers valuable insights into the future of wine discovery in the age of AI.

📍 Recorded live at ProWein 2026 in Düsseldorf, Germany.

Learn more about ProWein:
🌐 https://www.prowein.com

#ProWein #ProWein2026 #NewTechnology #ArtificialIntelligence #AI #Vivino #WineCritic #WineRatings #WineIndustry #WineBusiness #WineTech #DigitalTransformation #WineCommerce #FutureOfWine

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