ProWein Agora 2026 – #WineVision: Marketing with Attitude: How to Reach New Consumers

How can the wine industry stay relevant for the next generation of consumers? In this inspiring keynote, André Hueston Mack challenges conventional wine marketing and explores why today’s audiences are looking for authenticity, culture, and meaningful stories—not outdated industry language.

Through compelling real-world examples and fresh perspectives, André demonstrates how wine brands can connect with new consumers without compromising quality, identity, or heritage. A must-watch session for wineries, marketers, retailers, and everyone shaping the future of wine communication.

📍 Recorded live at ProWein 2026 in Düsseldorf, Germany.

Learn more about ProWein:
🌐 https://www.prowein.com

#ProWein #ProWein2026 #WineVision #WineMarketing #AndréHuestonMack #WineIndustry #BrandStorytelling #ConsumerTrends #WineBusiness #Marketing #Innovation #FutureOfWine #WineProfessionals

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