Trends in Food & Beverage Licensing with Seltzer Licensing Group

The Seltzer Licensing Group has been named in License Global’s Top Agents Report for years, mainly due to their licensing acumen with personal care and food & beverage product. Stu Seltzer, president, The Seltzer Licensing Group, breaks down the food and beverage licensing boom in this video interview. Seltzer discusses current trends in the space, explains how limited-edition collaborations are fueling licensing success, and shares what licensing does for product sales, showing how the right partnerships can drive consumer engagement, create retail excitement and deliver measurable business results.

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