How Bandai Namco Is Winning the Gaming Licensing Game

tradeshow-related-video
May 30
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Karim Farghaly, senior vice president, business innovation and licensing, Bandai Namco Entertainment, speaks with License Global to reveal what’s next for the gaming giant’s licensing portfolio. From the upcoming Elden Ring movie partnership with A24 to Pac-Man’s latest digital venture with the YouTube show “Snack Breaks,” Farghaly breaks down how Bandai Namco is translating beloved gaming franchises into new formats. He also weighs in on the strategic value of licensing for a company with one of the industry’s most recognizable IP portfolios.

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https://www.licensingexpo.com/