Pleasure & Performance: rethinking food for every consumer – Xavier Terlet (ProtéinesXTC)

In-store visibility: a key success factor for product innovation

In this video from SIAL Paris Insights, Emily Mayer (Circana) examines a central challenge in product innovation: visibility at the point of sale.

The video highlights in particular:
• The importance of shelf presence in the consumer decision-making process
• The evolution of consumer expectations linked to changing usage patterns and an aging population
• The role of packaging and merchandising in driving product performance
• The growing influence of private label brands in the retail landscape

A clear, practical perspective on the key levers behind successful in-store innovation.

source