Securing innovation in an uncertain world – Karin Perrot (Kantar)

In this video from SIAL Paris Insights, Karin Perrot from Kantar shares key perspectives on how brands can secure innovation success while driving growth.

Consumer expectations are increasingly clear and demanding. Brands are expected to deliver products that are relevant, distinctive, and aligned with everyday needs and values.

The video highlights:
• Why meaningful and clearly differentiated brands grow 2.5 times faster than the market average
• The importance of rapid testing, continuous learning and real-time decision-making
• How agile market research solutions can significantly reduce innovation cycles
• The growing role of AI in concept generation and evaluation
• Why consumer insight remains the primary driver of long-term innovation success

A strategic overview of modern innovation, where data, technology and human insight combine to reduce risk and create sustainable value.

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