Pembe the Pink Cat: From GIPHY Virality to Licensing Gold

Pembe the Pink Cat, an emerging character brand that came to fruition on GIPHY, represents a new generation of IP that’s building its fanbase through authentic storytelling and engaging content across multiple platforms. License Global sat down with Sertan Christofferson, founder and executive director, and Charles Day, global licensing manager, Pembe the Pink Cat, at Brand Licensing Europe to discover how they are developing Pembe’s licensing strategy, their approach to building brand recognition in a crowded character marketplace and their journey from concept to licensing program.

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