WildBrain’s Plans for Strawberry Shortcake and the Teletubbies 30th



As WildBrain continues to expand its licensing portfolio, two iconic brands are taking center stage: Strawberry Shortcake and Teletubbies, which is celebrating its 30th anniversary. With Strawberry Shortcake’s timeless appeal to young audiences and the Teletubbies’ multi-generational fanbase that spans parents who grew up with the show and their children discovering it today, WildBrain has ambitious plans to revitalize these cherished properties for contemporary markets. In this conversation, Erin Morris reveals WildBrain’s strategic vision for both franchises, including new licensing opportunities, product innovations and partnerships designed to honor each brand’s unique legacy while introducing them to new audiences.

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