Rachel Mansfield | Keynote Speaker at The Summer Fancy Food Show

During the 2025 Summer Fancy Food Show, powerhouse social influencer and CPG founder Rachel Mansfield took the stage along with her husband and co-founder Jordan Carpenter and business partner Kiva Dickinson to talk about creator-founded brands, how they use their time at trade shows like the Fancy Food Show, and more. From walking the show floor and connecting with like-minded brands to discussing trends and sharing insights, Rachel’s suggestions are invaluable for everyone in the specialty food industry.

Feeling inspired to network and grow? Join SFA and the specialty food community at Winter FancyFaire* 2026: https://www.specialtyfood.com/fancy-food-shows/winter-fancyfaire/register/?utm_source=youtube&utm_medium=socialmedia&utm_campaign=wff&utm_content=register

00:00 From Influencer to Investor to Founder
3:12 Finding Kid Friendly Healthy Snack
7:13 Invester to Creator
10:08 What are investors looking for
16:05 Creator-lead brand & misconceptions
19:30 Networking at trade shows
20:18 How to know when to bring in investors

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