Licensing Expo Official Aftermovie

Ever wondered how your favourite characters end up on everything from t-shirts to toasters? Welcome to the world’s best-kept business secret: brand licensing.

At Licensing Expo in Las Vegas, the magic happens. This isn’t just another trade show—it’s where brands transform into lifestyle empires and manufacturers discover their next blockbuster product.

Walk the floor and feel the electricity as deals are struck between entertainment giants, toy makers, fashion houses, and food brands. Here, Mickey Mouse might partner with a luxury watchmaker. A beloved video game character could become tomorrow’s breakfast cereal mascot.

For retailers seeking fresh inventory, manufacturers hunting competitive edges, and brands looking to expand their universe—Licensing Expo is the ultimate playground of possibility.

Want to truly understand the business that shapes consumer identities across the planet? See it. Feel it. Experience it.

Watch now to discover why brand licensing remains the smartest strategy for explosive revenue growth that most businesses haven’t fully tapped into.

Licensing Expo: Where brands mean business.

To find out more visit: licensingexpo.com
Read more from Licensing Expo 2025 : https://www.licenseglobal.com/licensing-events/licensing-expo

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