Growing an Internet Cult: 'Cult of the Lamb's' Social Strategy

In this GDC 2023 talk, Jared J. Tan, Devolver Digital’s Community Strategist, discusses how the development team created meme-able moments and an iconic art-style by thinking about marketing from the start. He details how he harnessed those elements while blending creative content and social media analytics to grow a culturally relevant gaming brand.

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