The GCC: Unlocking Beauty and Realising Potential

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Jan 16
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Kelly Kovack, Founder of BeautyMatter, explored the booming beauty industry in the GCC during the Next in Beauty Conference at Beautyworld Middle East 2024. Drawing insights from the recent BeautyMatter Report -a collaboration between Beautyworld and BeautyMatter’s research arm -she highlighted key market trends, evolving consumer preferences, and the growing role of sustainability. The report delved into the region’s rich history, culture, and economic dynamics, revealing why the Middle East is a prime driver of growth in the global beauty and wellness industry.

The next Beautyworld Middle East will take place from 27–29 October 2025. Interested in visiting? Click here for more information: https://beautyworldME.com

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https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/