The Beauty Ripple: How Gen Z Raised Gen Alpha to Be Beauty Fanatics

Marina Mansour, Vice President of Beauty & Wellness at Kyra, explored the evolving relationship between Gen Z and Gen Alpha, focusing on how Gen Z’s influence on social media and in real-life communities shaped Gen Alpha’s beauty ideals, habits, and aspirations. The discussion delved into Gen Z’s role as beauty trailblazers -creating trends, normalizing diversity, and pioneering self-expression -while also mentoring and creating content for Gen Alpha.

The next Beautyworld Middle East will take place from 27–29 October 2025. Interested in visiting? Click here for more information: https://beautyworldME.com

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