Tag: https://www.ispo.com/
Sports are no longer just about the game—they’ve become full-scale entertainment spectacles. From the NFL’s all-day events to Formula 1’s fashion partnerships and esports integration, sports are merging with pop culture like never before. Why it matters: This transformation is redefining fan engagement, creating massive opportunities for brands, athletes, and digital platforms. As sports evolve […]
At ISPO Munich 2024, Malaika Mihambo shared a key insight that many overlook: success isn’t just about pushing harder—it’s about knowing your body’s limits and working within them. While striving for new personal bests is essential, long-term performance depends on recovery just as much as effort. Tools like fitness trackers, heart rate variability monitoring, and […]
At ISPO Munich 2024, Jan Frodeno reflected on the challenge every athlete eventually faces: stepping away from the sport that … source
ISPO Award Area sponsored by Cans ▻ https://de.cans.com/ Discover how the ‘Future Now: Designing to Disappear’ jacket by … source
The Baller League is reshaping the way we think about football. It’s not just about mixing amateurs with ex-professionals anymore. With players like Ilias Anan, Mustapha Chahrour, and Tim Sulmer, the third season of the league demonstrates that skill and talent are what truly define a player. This isn’t just a new football league—it’s a […]
ISPO Award Area sponsored by Cans ► https://de.cans.com/ Discover how Adidas TERREX’s Xperior Hybrid Primeknit Climaproof+ Jacket earned the ISPO Award! Lorena Sopp, Global Product Manager Outerwear, explains how the jacket’s Primeknit zones provide flexibility, while its 20,000 mm water resistance and 10,000 g/m² breathability ensure peak performance in any weather. Learn why this jacket […]
ISPO Award Area sponsored by Cans ▻ https://de.cans.com/ Discover how Oakley’s Flow Scape Goggle became an ISPO Award … source
ISPO Award Area sponsored by Cans ► https://de.cans.com/ Discover how Mey’s PRFRMNC+ Base Layer became an ISPO Award Winner! Matthias Mey, Partner of Mey Group, explains how this innovative base layer is designed to meet the needs of fall and winter sports enthusiasts. Its dual-fabric design provides warmth and comfort on the front, while the […]
How to Drive Sustainability: Lessons for Businesses and Leaders ➡️ https://www.ispo.com/en/sustainability/how-outdoor-brands-strategically-solve-sustainability-problems Businesses are redefining sustainability—shifting from strategies to action with circularity, reuse, and repair at the core. Yet, the challenge remains: aligning innovation, consumer education, and climate goals with measurable impact. Why it matters: Discover how leading companies are integrating sustainability into their operations, from […]
At ISPO Munich 2024, Markus Kuhn spoke about how star athletes in mainstream leagues like the NFL, NBA, and WNBA seem to hog the limelight while athletes in niche sports often struggle for recognition and funding. How can the industry create more opportunities for all athletes? Want to hear more insights from thought leaders shaping […]