ISPO Award Area sponsored by Cans ► https://de.cans.com/ Discover how CXP Sport’s React XP Advanced Sports Underwear became an ISPO Award Winner! In this interview, David Forster, Managing Director of CXP Sport, shares insights into the development of this innovative athletic underwear. Learn about its patented pressure regulation technology, Muscle Mirroring™ compression zones, and ultra-lightweight […]
ISPO Award Area sponsored by Cans ▻ https://de.cans.com/ Discover how Outdoor Research’s Foray and Aspire 3L Jackets … source
What the Automotive Industry Can Learn from Sports Gear Design ➡️ https://www.ispo.com/en/sports-business/how-automotive-industry-designs-drives-sports-innovation Automakers are looking beyond their industry — drawing inspiration from sports and fashion to tackle sustainability through innovative materials, circular design, and streamlined production processes. But can cross-industry collaboration drive real impact on emissions and recyclability? With automotive complexity far exceeding that of […]
The retail industry is in flux—new regulations, shifting customer expectations, and evolving buying habits are reshaping the game. Yet, many brands are still competing with outdated strategies instead of adapting to a new ecosystem. The truth? Consumers hold more power than ever, and making it harder for them to buy is a losing move. Instead […]
At ISPO Munich 2024, Eoin Comerford, former CEO of Moosejaw, shared key insights on the changing landscape of sporting … source
➡️ Check this out: https://www.ispo.com/en/sports-business/5-retail-trends-that-will-redefine-retail-by-2030 The retail sector is undergoing a transformation driven by experiential stores, hyper-personalization, and data-driven ecosystems. Brands like Dick’s Sporting Goods and Bründl Sports are leading the way with immersive offline experiences and community-first strategies. Retailers must innovate or risk falling behind. Why it matters: consumer behavior is shifting, and brands […]
In our interview, Wendy Savage, Senior Director of Social Impact and Transparency at Patagonia, shared valuable insights on … source
Wendy Savage from Patagonia addressed a crucial challenge: the way products are designed today often ignores repairability and sustainability. When materials are too harmful to the environment and products are built without longevity in mind, we all face the consequences. Patagonia is working to change that—focusing on responsibility, durability, and better choices. How do you […]
Check this out … source
The world of sports is continuously evolving, but some principles remain timeless. Andre Agassi, a Grand Slam champion who … source