Companies in the B2B sector have tremendous potential to reach beyond transactional activities and economic metrics—to contribute meaningfully to the wellbeing and success of the communities, colleagues, and customers around them. This week on CosmoFactory, we explore the social dimensions of business along the cosmetic industry supply chain. Our guest is Francesco Faraoni, Junior […]
Often today, the tangible brand experience happens post-purchase and, at least initially, relies largely on operational excellence. source
Online consumer behavior signals can provide the cosmetics industry with actionable information about trend diffusion and buying … source
In the US market, consumer preferences correlate to a craving for self-expression and social belonging. This may be especially … source
Lower-priced alternative cosmetic and fragrance products appeal to consumers like never before. The beauty dupe movement is … source
There is more to cosmetic product development than in-the-lab innovation. Teams that create and reformulate are responsible for … source
Bringing novel ingredient science to the consumer market is an opportunity, a challenge, and a risk. Turning that innovation into a … source
Cosmetic ingredient companies commonly develop starter formulas as inspiration for brand leaders and contract manufacturers. source
Successful niche beauty brands have a passionate consumer base with strong repurchase behavior. This is true because the … source
In the age of cosmetic industry transparency, ingredient sourcing and traceability are at least as compelling as brand story. This is true for leading-edge biotech innovations, time-tested naturals, and everything in between. This week on the CosmoFactory podcast, we discover the past, present, and future of skincare made with donkey milk. Our guest is Yoon […]