Marina Mansour, Vice President of Beauty & Wellness at Kyra, explored the evolving relationship between Gen Z and Gen Alpha, focusing on how Gen Z’s influence on social media and in real-life communities shaped Gen Alpha’s beauty ideals, habits, and aspirations. The discussion delved into Gen Z’s role as beauty trailblazers -creating trends, normalizing diversity, […]
Our expert panel discussed the latest advancements and trends in beauty packaging, bringing together industry leaders to exploreits evolution. Panelists shared experiences, challenges, and success stories, providing valuable insights into innovative design, sustainable materials, and technologicaladvancements shaping the future of beauty packaging. Speakers: Melanie Trzcinski -Head of Sales IMEA, FEDRIGONI Dennis De Rond -Founder, SKYNE […]
Emily Booroff, Founder and CEO of Social Climbers LTD, covered key topics including the TikTok opportunity and how to create content that resonates on the platform. She explored strategies for mastering TikTok trends, maximizing brand presence through UGC and affiliates, and leveraging TikTok Ads, while also discussing the future of TikTok in the Middle East. […]
This year marked the debut of beautyLIVE. A dedicated stage which featured an incredible blend of live hair and makeup demonstrations. Taking place across three unmissable days, beautyLIVE emerged as a vital hub of education and inspiration for beauty professionals. Attendees engaged firsthand with the latest techniques destined to shape the future of the industry. […]
Next in Beauty 2024 brought together leading professionals from the beauty industry for an immersive three-day conference … source
‘Quintessence – the art of perfume’ is an exclusive area that is devoted to niche fragrances. Some of the world’s most unique brands and creators showcased their products in a bespoke, luxurious environment befitting the stature of these magnificent creations. The next Beautyworld Middle East will take place from 27–29 October 2025. Interested in visiting? […]
Front Row brought the beauty industry to life with an exciting mix oflive demonstrations and expert presentations, creating an … source
Kelly Kovack, Founder of BeautyMatter, explored the booming beauty industry in the GCC during the Next in Beauty Conference at Beautyworld Middle East 2024. Drawing insights from the recent BeautyMatter Report -a collaboration between Beautyworld and BeautyMatter’s research arm -she highlighted key market trends, evolving consumer preferences, and the growing role of sustainability. The report […]
Watch our panel of experts explore the evolving Arabic fragrance scene in the global market, driven by shifting consumer tastes and trends. Discover their strategies for navigating international markets, including the distribution channels that bring Arabic fragrances to a worldwide audience. Speakers: Ralph Bou Nader -General Manager, Arabian Oud International Rawya Catto -General Manager, CPL […]