Physical inactivity is a global crisis

Did you know? 500 million more people are expected to fall into ill health due to inactivity alone, adding a $300 billion burden to global healthcare systems.

For the sports industry, this means fewer active individuals, fewer potential customers, and a shrinking market. Addressing physical inactivity is not just a health imperative—it’s an economic challenge.

What role can the sports industry play in turning this around?
#Physicalnactivity #SportsIndustry #HealthCrisis #ISPO

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