Koelnmesse – Your Business Booster: Interview with Hermann Bühlbecker

When tradition meets the right stage: How Henry Lambertz GmbH & Co KG shines at ISM Cologne!

What happens when a brand with over 300 years of history continues to set trends in the sweets world? 🍫 Hermann Bühlbecker, owner of the Lambertz Group, shares how ISM Cologne, the world’s largest trade fair for sweets and snacks, helped turn Lambertz into a truly international showstopper. 🚀

For decades, their trade fair stand has been more than just a display. It has been a magnet for media attention, business partnerships and global opportunities. From traditional gingerbread to bold brand moments like Lambertz Monday Night, the company’s legendary show event combining fashion, art, and confectionery, Lambertz shows how strategy, spectacle, and scale come together at the right trade fair. 🌍

In our video series “Koelnmesse as business booster,” we spotlight how trade fairs drive real business success: Lambertz is a masterclass in how tradition and innovation can shape a brand that never loses relevance. 🚀

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