How Can the Sports Industry Create More Opportunities?

At ISPO Munich 2024, Markus Kuhn spoke about how star athletes in mainstream leagues like the NFL, NBA, and WNBA seem to hog the limelight while athletes in niche sports often struggle for recognition and funding. How can the industry create more opportunities for all athletes?
Want to hear more insights from thought leaders shaping the future of sports? Stay tuned for ISPO Munich 2025.
#ISPO #acceleratingsports #sportsbusiness #sportsindustry #innovation

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