Claudia Zenckert on the Future of Factual Storytelling | Multi-Platform Content & Digital Strategy

In this talk, Claudia Zenckert, Managing Director of C3 Creative Content Concepts, shares her insights on the future of factual storytelling and how the industry is evolving beyond traditional linear television.

She discusses the growing complexity of international co-productions, the importance of sustainable creative partnerships, and why broadcasters, streamers, and digital platforms must work together rather than compete. Drawing on real-world examples, Claudia explains how multi-platform distribution, YouTube-first content, community building, and IP ownership can unlock new audiences and revenue streams.

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