Building a Consumer-Centric Sustainability Strategy: Insights from Fredrik Ekström

A successful sustainability transformation doesn’t happen with a single campaign. Fredrik Ekström emphasizes that it requires a roadmap—a series of strategic, creative, and operational decisions. When consistently executed, these decisions don’t just lead to sustainability but also to consumer engagement, cultural relevance, and ultimately, business success.

Many brands, however, focus too heavily on internal priorities rather than understanding what their consumers truly want. By shifting the focus outward, brands can create value that resonates more deeply with their audience.

Want more insights on how to align sustainability and business success? Visit ISPO Munich 2024 to be part of the discussion shaping the future of sustainability. Remember: every contact counts.

#Sustainability #ISPO #ConsumerTrends #BusinessStrategy #ISPOMunich2024

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