Building youth programming today means understanding creators, communities and platform-native storytelling.
In this MIPJUNIOR interview, Paul Telner, Head of Programming at Viral Nation, shares his perspective on the evolution of digital-first formats and what it takes to develop content that resonates with global youth audiences across platforms.
In a fast-moving media landscape, agility and authenticity are key to creating programming that truly connects.
▶️ Watch the full interview to discover insights shaping the future of youth content.
#MIPJUNIOR #YouthContent #DigitalFirst #ContentStrategy
source